01 / The temptation
False Idols
Familiar preppy silhouettes, quiet colours, a seemingly perfect surface. They represent the world we want to belong to. FALSE IDOLS asks: who gets to decide what we are worth?
Discover this pieceJURONOID COLLECTIONS · FASHION MIT HALTUNG
Streetwear, die etwas zu erzählen hat. Entdecke die Geschichten hinter unseren Kollektionen und die Pieces, mit denen du deine eigene schreibst.


A/W26 · False Idols / The Truth
How much of yourself would you trade to belong?
We want to be seen. Recognised, loved, admired. But what happens when we leave more of ourselves behind to get there? Hollywood’s Bleeding explores that temptation and the decision to become yourself again.
Hollywood represents a promise: become successful, beautiful or desirable enough, and you will finally be enough. This collection looks behind the shine, where comparison grows louder, connection fades and identity becomes a performance.
Ivory. Oxblood. Black. Brown.
01 / The temptation
Familiar preppy silhouettes, quiet colours, a seemingly perfect surface. They represent the world we want to belong to. FALSE IDOLS asks: who gets to decide what we are worth?
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02 / The fractures
Visible seams and signs of repair bring inner fractures into the design. You do not have to hide your history to move forward. What shaped you deserves to be seen.
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03 / The return
Truth does not always sit on the surface. On the Ivory Denim Jacket, THE TRUTH is revealed behind the open button placket. A reminder that your worth does not depend on who is watching.
Discover this pieceNot everything that shines is worth worshipping.
Perhaps you know what it feels like to keep performing while barely hearing yourself. This collection is for that moment. For real connection over applause. For love, friendship and loyalty. And for the courage to live by your own values again.
Explore the piecesOUR CREATIVE ARCHIVE
Unsere Geschichten handeln von Identität, Freiheit und dem Mut, den eigenen Weg zu gehen. Finde die Gedanken, die auch dich bewegen.

A glimpse into our visual world.
OUR PERSPECTIVE
Unsere Kollektionen erzählen von Dingen, die uns persönlich beschäftigen. Freundschaft und Loyalität. Gesellschaftlicher Druck und Rassismus. Die Pandemie, soziale Medien und die Rolle von KI.
Musik, Kunst und unsere Erfahrungen fließen in Motive, Schnitte und Shows ein. Die Idee kommt von uns. Du gibst ihr im Alltag deine eigene Bedeutung.
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